November 13, 2001


Syndication Ratings Report

Season Four of Stargate SG-1 is off to a relatively strong start in the U.S.
syndication market, now finishing off its second month. The show continues to battle for the
top spot in first-run weeklies with Gene Roddenberry's Andromeda (last year's
leader, now in its second season) and the rookie Mutant X.
Here's a run-down of Stargate's ratings after the season premiere (note that
Andromeda and Mutant X did not premiere with new episodes until the second
week in October):
WEEK OF SEPTEMBER 17
Stargate SG-1 (2.3 / 2.5, +10) "Beneath the Surface" (New)
Andromeda (2.2 / 2.4) (Rerun)
Xena: Warrior Princess (2.1, -22) (Rerun)
WEEK OF SEPTEMBER 24
Stargate SG-1 (3.0 / 3.2, +45) "Upgrades" (New)
Andromeda (2.4 / 2.6) (Rerun)
Xena: Warrior Princess (2.3 / 2.4, -11) (Rerun)
WEEK OF OCTOBER 1
Stargate SG-1 (2.5 / 2.7, no change) "Crossroads" (New)
Andromeda (2.5 / 2.6) (Rerun)
BeastMaster (1.9 / 2.0, + 6) (Rerun)
WEEK OF OCTOBER 8
Mutant X (3.3 / 3.5) (Series premiere)
Andromeda (3.2 / 3.4, -26) (Season premiere)
Stargate SG-1 (2.6, -10) "Divide and Conquer" (New)
WEEK OF OCTOBER 15
Andromeda (3.0 / 3.2, -25) (New)
Mutant X (3.0 / 3.2) (New)
Stargate SG-1 (2.6 / 2.8, + 4) "Window of Opportunity" (New)
WEEK OF OCTOBER 22
Stargate SG-1 (3.1 / 3.3, - 3) "The First Ones" (New)
Andromeda (2.8 / 3.0, -20) (New)
Mutant X (2.8 / 3.0) (New)
The first number represents the percentage of all TV households in the U.S. that
watched the show during that hour. The second number -- always a little higher -- represents
the percentage of households who had their TV on during the hour, and were watching.
The third number shows the change (a percentage) in viewership from the same week one
year ago.
And for context, there are currently an estimated 102.2 million television households in the
United States. One ratings point represents 1 percent, or about 1,022,000 households.
It should also be noted that although SG-1 is regarded as a first-run weekly in the
syndication market, these episodes first aired more than a year ago on Showtime -- no doubt
depressing their syndication value compared to shows like Andromeda and Mutant
X, which are shown here for the first time anywhere.
Over the course of October, SG-1 also had the decided disadvantage of being
frequently preempted with Fox's coverage of the baseball playoffs, since the show airs on
Fox affiliates in most markets. Hopefully the important November sweeps numbers will show a
strong improvement.
We'll continue to keep you up-to-date on what promises to be another hot ratings race!
(Source: MediaWeek.com)
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