After nearly 17 years on the air, SCI FI Channel in the United States is changing its name. So what will the new moniker be? What word will help it stand out in the competitive cable market, as a channel that is about more than space ships and time travel? Is it something to do with “Imagination?” Or “Fantasy?” Or “Possibility?”
Nope. The channel is rebranding itself as: Syfy Channel.
The New York Times reports that the network will roll out its new name in its advertiser upfronts tomorrow, and officially make the switch on July 7.
Gone too is the Saturn logo. New is the tagline “Imagine Greater.”
The network’s genre-leading Web site, SciFi.com, will also make the switch.
The main reason for the change, according to Bonnie Hammer, former head of the network and now president of NBC Universal Cable Entertainment and Universal Cable Productions, and her successor David Howe, is that the name “SCI FI” was too limiting.
“If you ask people their default perceptions of Sci Fi, they list space, aliens and the future,” Howe said. “That didn’t capture the full landscape of fantasy entertainment: the paranormal, the supernatural, action and adventure, superheroes” — areas of programming that have becoming increasingly important as the network has found ratings success with shows like Ghost Hunters, ECW: Extreme Championship Wrestling, and Destination Truth.
But network chiefs hope that keeping the phonetically altered “Syfy” will also help them keep the fanboys and girls who are looking for traditional science fiction.
SCI FI had 95.2 million subscriber households and an estimated ad revenue of $423.9 million in 2008, according to media research company SNL Kagan, the Times said.
Science fiction news site SyFy Portal recently rebranded itself as Airlock Alpha, possibly a precursor to the network’s acquisition of the “Syfy” name. The change does allow the network to own the copyright on its own name — which it couldn’t do with a word as generic and widely used as “sci-fi.”
“We couldn’t own Sci Fi; it’s a genre,” Hammer said. “But we can own Syfy.”
“If I were texting, this is how I would spell it,” Howe said.
(Thanks to Mike and Morjana for the tip!)
NEXT: Read the network’s press release on Page 2
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I guess this is a good thing since, as the article mentions, SciFi has been moving further and further away from actual science fiction and related genres and into “sports entertainment” and BS reality shows.
jeffala | March 15 @ 10:02 pmI agree. Personally, the only reason I’ve watched that channel at all is because of Stargate. I can’t stand it otherwise. They’re all idiots anyway, as evidenced by their cancellation of Atlantis when it could have gone on for years just fine.
Kate Carter | March 15 @ 10:24 pmAs if changing their name is going to get more people to watch it. They haven’t been sci fi for a while now. They have become just another station. Nothing special. I find myself watching better made shows on other stations. Still missing Stargate..thank goodness for dvds.
Minnesota Fan | March 15 @ 10:32 pmI agree, jeffala. What this represents to me quite clearly is that Sci Fi (SyFy) is distancing itself from the science fiction and fantasy genres with which it made its name and are its heritage. I am deeply disappointed.
This move is no doubt to align with the transition of their content away from high-quality, thought-provoking futuristic drama and toward mindless fare like “pro” wrestling and the paranormal “reality” shows. I suppose I should be glad that the word part “sci” and the Saturn symbol will no longer have to be embarrassed by being superimposed on the same.
Mindless and paranormal has its place, but it is not science and it is not good dramatic fiction that engages your mind and imagination.
GateEngineer17 | March 15 @ 10:33 pmSci-Fi to SyFy? What’s that line… ‘A rose by any other name etc.’. The change is a much of a muchness. Sci-Fi or SyFy… really no change at all.
Their tagline is, of course, idiotic. “Imagine Greater”. Imagine greater what, exactly?
BYE
HBMC | March 15 @ 10:37 pmHaha, that is really stupid.
AutumnDream | March 15 @ 10:49 pmPfft. Hahha. I was expecting something more…well, creative? I mean, this Howe person said “If I were texting, this is how I would spell it”
From that you can tell that they’re trying to aim the network at younger people.
I am one of those younger people…but…I still find a name like “SyFy” really stupid.
They’re a bunch of idiots – cancelling a bunch of good shows. Changing the name doesn’t solve anything.
caramelmonkey | March 15 @ 11:20 pmI suppose the name “Sci Fi” could be considered “limiting,” in that it might actually cause the average viewer to expect you to broadcast, oh, I don’t know… science fiction? o.O
chandrimac | March 15 @ 11:34 pmheh.. ooookay, interesting. Maybe that will help them justify airing wrestling shows. Where does that fit in the “ full landscape of fantasy entertainment: the paranormal, the supernatural, action and adventure, superheroes”. Hmm.. do they consider wrestlers to be superheros? *ugh* Oh well, I only watched Scifi for Stargate and while I’ll be giving SGU a chance, I dont expect the honeymoon to last. ;) So, I guess it doesn’t really matter to me. ;)
SGAFan | March 15 @ 11:39 pmSo if “SyFy” eventually moves completely away from it’s roots, is there any other network that primarily plays science fiction?
jiklar | March 16 @ 12:57 amSyFy? Is that a bad joke? Fyyyyy!
universacred | March 16 @ 1:21 amWow, what a dumb idea. It was fine the way it was. Anyway, like a lot of other people here, the only thing I will ever watch on Sci-Fi channel is Stargate. I really wish MGM could have found another channel after the whole SG-1 cancellation, we’re gonna take our ball and go home debacle. It was rediculous how much power sci-fi exerts over the shows it had. The sudden cancellation of Farscape, then SG-1. Part of the reason MGM canceled Atlantis is possibly so they could end it on their own terms for once instead of at the whim of Sci-Fi Channel. Oh wait, I’m sorry, SyFy. I think “see fee” when I read that :P
alteran1 | March 16 @ 1:55 amlol. how lame
Trak90 | March 16 @ 2:00 amSyFy: Sci-Fi for people who can’t spell.
halohunter | March 16 @ 3:28 amwoah! They’re changing their name from Sci-Fi, to SyFy! Huge change
Jedi_Master_Bra'tac | March 16 @ 3:54 amWell I suppose it’s no longer skiffy
Jedi_Master_Bra'tac | March 16 @ 3:54 amSyfy? Whaha. I laught myself almost dead when I read that. Just keep it Sci-fi, or come up with another name. Syfy is the same as Sci-fi only now you write it like you say it.
MrBlueEyes | March 16 @ 4:42 am—–Science fiction news site SyFy Portal recently rebranded itself as Airlock Alpha, possibly a precursor to the network’s acquisition of the “Syfy” name. The change does allow the network to own the copyright on its own name — which it couldn’t do with a word as generic and widely used as “sci-fi.”—-
How interesting. I bet SyFy Portal squeeze some money from Sci_Fi Channel, in return for changin’ name.
Worf | March 16 @ 4:58 amThis whole change reminds me on UPN, which alco changed name and forsaken Star Trek franchice, franchise on which they built their crappy network (especially with Voyager).
Worf | March 16 @ 5:00 amIt’s not just Sci-Fi anymore, it’s…. SyFy-ish!
My vote for a new SyFy planet logo would be “dwarf planet asteroid #134340″ (look it up).
Forget “Imagine Greater”. Poor tagline.That’s like the hero telling the villian holding a hostage over a cliff, “Let her go”.
Maybe we should all do the heroic thing and go imagine something greater, elsewhere.
Who is with on starting our own Sci-Fi cable channel?. Long live the Public Access channel!!!
Puddle Splasher | March 16 @ 7:01 amWhat a rubbish name. Seriously have ever thought that the reason people do not their pathetic little channel is because apart from SGA and SGC is that content is rather dull when compared to other cable channels. Plus the way they split there content up is just terrible, six months almost for eps of BSG and Eureka its just sums up what wrong with the channel.
knowles2 | March 16 @ 7:16 amWell, looks like forshadowing to come…Can you say more “Fakeality” and wrestling. -_- I hope this doesn’t affect future shows Caprica, SGU, etc..
Orion Coran | March 16 @ 7:28 amlooks like some on over at the onion got on board of directors.
sinisterdeath | March 16 @ 7:42 amI’ve always known the Sci-Fi Channel head honchos were idiots. This just proves my case.
Mana | March 16 @ 8:07 amHere’s my comment on Sci Fi Wire:
Dear Sci Fi Channel (I REFUSE to acknowledge the incredibly lame new name and tag-line – it’s almost as bad my city’s tag-line – “Cleveland Plus…”),
I think it’s time to fire your executives, your advertising agency, and most of your staff. This is about the most ridiculous thing I’ve EVER seen. Do you not realize how STUPID this new “wonderful” concept of your is?! Where in hell do you pick up these people and absolutely horrible ideas? I mean, seriously, these people WAY overpaid for their degrees!!
Please leave the name the way it is. It’s great, we all love it, and we ALL hate this new plan of yours. The above (and probably below) comments ALL show this. There is not even ONE positive comment here.
Get rid of your ridiculous “reality” shows (Ghosthunters and Ghosthunters International? Seriously?! Do you hate and disrespect your audience THAT MUCH?!). Get rid of the wrestling. This isn’t Spike. It’s Sci Fi. We ALL expect INTELLIGENT and thoughtful shows, NOT the crap you’ve been trying to feed us. You’ve screwed up some wonderful shows (Sliders) and ended wonderfully successful ones (Stargates SG-1 and Atlantis, Battlestar Galactica, and others), and have ignored pleas from your viewership in the name of the Almighty Dollar you THINK you’re making by completely screwing up this channel.
I remember when this channel first premiered. It was FANTASTIC! All the old shows were great to watch again. I remember when you started offering fresh new series, or picking up ones continuing from other channels (except for Sliders – you REALLY screwed that one up). It was great to have a Sci Fi safe haven, a channel one could almost always tune to, regardless of time of day, and watch something worth watching. Now, I only watch about an hour of Sci Fi per week. Currently, that hour happens to be BSG. In April, it’ll be Eureka (assuming you ever bring it back – what the hell happened to the 21 episodes we were promised this season?!). At times, there might be two or three hours worth watching, but that’s about it. Now, nearly every time I flip to Sci Fi, I get that idiotic wrestling (seriously – we’re not beer-drinking idiots!) or some other stupid “reality” show. And DON’T make Stargate Universe be as stupid as it sounds (I mean, really! The whole POINT of Stargate is IN THE NAME, so WHY are you sticking people on a ship a la Star Trek: Voyager). Bring back wonderful shows like Farscape.
Please, just bring back SCI FI as it was meant to be. DON’T change the name. Get rid of the stupidity and start offering thoughtful and entertaining shows again.
I don’t know where you found all these people to come and dictate to us what WE want to watch. I’ve seen stats that your viewership is going DOWN. Did you know the definition of insanity is repeating the same act over and over, hundreds of times, in the hopes of an eventual DIFFERENT outcome? Each time you guys change the format of the channel, you lose some of us. So why do you think this is going to be different?
Now, if you guys want to just quit BEING a Science Fiction channel, why not just tell us, go away, and leave the market open for media groups that WANT to offer a true and pure Science Fiction channel? That’d be fine with me and, I’m sure, with pretty much everyone else here.
Again, we’re not watching Sci Fi because we want a Spike-like channel. We want thoughtful and enjoyable Science Fiction. In truth, I wouldn’t even object if you offered more fantasy as well. They go hand-in-hand. But knock off the other crap, for God’s sake!!!
Thank you,
A concerned and, quite possibly, soon to be ex-viewer of the Sci Fi AND SYFY channel
ulic1234 | March 16 @ 8:39 amDear SeeFee channel, That is retarded.
fadetoone | March 16 @ 8:42 amI miss the old days already. MTV played music videos, comedy meant funny, SciFi wasn’t wrestling (though I see the connection), Soon there won’t be any cartoons on Toon and I’ll have to go to the theater to see HBO. I mentioned that SciFi wasn’t about wrestling right?
muffit the daggit | March 16 @ 9:05 amsyfy… sounds like a failed name for a new prescription drug
Warning: Syfy make cause Drowsiness, Irritation, Increased anger, and the uncontrollable urge to throw a TV out of a window.
cazafex | March 16 @ 9:36 amFriday night watching BSG with friends we were mourning as we looked at the next day’s listings… “WTF ‘Snakehead Terror AGAIN?” and “wouldn’t it be cool if they ran some of the classic SF like they did when the channel started?” and “Have they EVER rerun the SF channel miniseries version of DUNE? It was great!”
There are other channels doing the horror/terror thing, other channels doing the reality/game stuff, other channels doing…
Scifi is a Genre that really has an audience when the genre gets some respect. (BSG for example, or the various StarGate incarnations, or even STAR trek incarnations… ) IMHO Scifi as a genre includes fantasy. So Yeah LOTR, and LeGuin stories work there too.
Prowrestling? Nope don’t care… Well crafted stories! YES. gizmos and actual science YES, dragons! SURE. But we want SMART fiction, we want Engaging fiction, we want well developed characters with well defined motives/objectives.
trin | March 16 @ 9:59 amSy – Fy -Fo -Fum
I smell the fear of an executive.
I want Sci Fi and by that, I mean science fiction – not paranormal ghost hunters, monster of the week movies or wrestling.
You can’t have it all, SyFy (how insulting is that name?). You are losing your most loyal viewers.
Hatusu | March 16 @ 10:22 amWow, who’s the idiot that came up with that?
naonak77 | March 16 @ 12:42 pmoh, and I’m changing my name from sean to shawn
With the changing of it name we can look forward to many more reality shows with the whispered words…what was that?….did you hear that? lets get out of here…followed by its $1.98 in house movies. As viewers we sure have a great deal to look forward too. I’m glad Stargate will be around in some form, either in reruns or SGU. Oh well there’s always wrestling.
Cafe 5 | March 16 @ 1:17 pmI think I just threw up a little.
amconway | March 16 @ 1:19 pmAMEN! @ ulic1234 I’ve screamed many of your comments in my head and heart for some time now.
Walks | March 16 @ 1:53 pmAnd posted a few at SciFi.com. I thought Bonnie Hammond and her cronies were fired long ago, then again, that was probably just wishful thinking on my part!
You are quoting an Onion AV article as news?
acmunson | March 16 @ 2:01 pmIDIOTS! They just don’t get it. Never have!
flmatthew | March 16 @ 2:14 pmLOL @acmunson.
It does reek of a parody by “The Onion”.
Hatusu | March 16 @ 2:38 pmClearly the network executives don’t understand that it’s the well-educated geeks with disposable income that watch their channel and buy entire seasons of their hit shows on DVD. Without the “geeks and aliens” there would not have been 15+ seasons of the Stargate franchise.
mangababe | March 16 @ 2:39 pmYou guys should see the screaming, wailing, yelling, and complaining going on at the article on Sci Fi Wire (or will it now be SyFy Wire?):
http://scifiwire.com/2009/03/sci-fi-channel-to-become.php
Totally awesome. Think Sci Fi Channel will listen? I don’t.
ulic1234 | March 16 @ 3:30 pmWhy don’t they just give up and change the name to “We’re Boring”?
Eridani | March 16 @ 3:50 pmOh, wait… Forgot that NBC already nabbed that one.
I concur 100% with ulic1234 comments. Clearly the Executives at ‘SYFY’ dont have a clear understanding of what their viewers want to see. My contention is: The survival of shows should be viewer lead. The only way to do that is to run online voting polls on what we are watching.. Its easy enough to organize a simple list and clickable counters. with all the past and present SiFi shows and its done, Great shows like Farscape, BSG, StarGate, etc. Let the voting show them what we want…Come on GateWorld surly you could organize something.
Paulo | March 16 @ 4:51 pmThis is, quite possibly, the stupidest thing I’ve heard this year so far.
The Creeping Spleen | March 16 @ 6:30 pmIt’s an April Fools gag, right?
Asinine – I rarely watch any more. For me, SciFi went from “must-see” to “must not waste my time.”
TheChuckr | March 16 @ 7:33 pmSyFy — sounds like an abbreviation for Syphilis. Especially since a text to reader pronounces it “siffy”. I think it fits with their programming these days.
When BSG is over, I won’t have any reason at all to watch that channel, so they can call it whatever they want. I’ve been pissed at them since they cancelled Farscape.
nikki_6969 | March 16 @ 8:44 pmI agree that the SciFi channel has had little to do with science fiction for some time now, but the new name – a supposedly phonetic version of the the original name, is just further evidence of the dumbing-down of society.
stillwaters | March 16 @ 9:06 pmA lot of people feel very strongly about Sci-Fi and not all of it favourable.
Danybrean | March 17 @ 12:45 amChanging the name allowed it to be registered, which was probably the most reasonable, but changing it so it texts better and spells by ear is kinda “dumbing it down” as you put it Stillwaters. A product of today’s times. Soon no one will be able to spell anything correctly.
Back on topic – curiously all the science fiction programmes(how we spell it, program is software)I watch, fantastic Stargates included are not on this namechanging channel anyway. They’re all on SKY. Perhaps they are moving on.Hmmmm !
Alright!!! Who put Kavanaugh in charge of this channel?!?! This sounds like one of his lame brain ideas!!!
I quote Jack Nickelson as The Joker…”That Channel needs an ennema!!”
Kara Sheppard | March 17 @ 12:58 amPost script:
Another thought.
Execs keep shows going when…………..
They make money, right!.
If they don’t make money it’s because……
right again, no ones watching.
Ok lol, I like offering the other side of the coin sometimes..keeps things balanced.
I’m a fan of science fiction not the channel.
Danybrean | March 17 @ 1:07 amWho cares what they call it. We’ll stick with the channel that gives us what we want.
Lmao….I like that.
Danybrean | March 17 @ 1:12 amProbably trying to make it more user friendly.
Well I guess the users aint friendly anymore.
Let’s move even further from, you know, actual scifi *rolls eyes*
katikatnik | March 17 @ 3:22 amSince when has science fiction and science fantasy been meant to be together!!??? Science fiction is a predictive window into the future, based on present science. Science fantasy is a dragon using a computer. It’s FANTASY, and it’s not ever going to happen, unless you put a Komodo lizard on top of a laptop computer. I feel that a separate channel for Science fantasy should exist and one for Science fiction (or hardcore science fiction) should exist separately. I get soooooo annoyed when I go to a book store and find hardcore science fiction lit. mixed in with science fantasy. It just doesn’t work, folks. Someone should tell that to those knuckleheads who’s dim wit idea this is.
maessy | March 17 @ 4:21 amI would presume that most people interested in science fiction are interested in things like science. Why do they insist on insulting the audiance with dumbed down “txt-talk” names like SyFy (Sci-Fi is a whole 2 characters longer, oooo scary) and even more with ridiculous shows of people parading around as psychics and such. The Crime channel annoys me equally, why trash decent often informative channels with this pseudo-science rubbish. Surely they can put this junk elsewhere.
If they don’t want to be called Sci-Fi because they have other areas and shows, then call yourselves something better than SyFy. It looks moronic, and sounds exactly the same, how exactly does spelling it incorrectly better convey that you have more on than Science Fiction? It instead sounds like the SyFy channel trying to be ‘hip’ and ‘cool’.
No wonder I don’t even bother with the Sci-Fi channel anymore, apart from the fact they’ve cancelled every single show I’ve ever watched on it :/
UhelligGudn | March 17 @ 6:02 ammaessy – It worked in Star Wars. Those movies, especially the far superior originals, absolutely mix fantasy and science fiction. Personally, I don’t really have a problem with it. I like both, though science fiction more than fantasy, but every so often, in browsing the section, I find a gem of a fantasy book or series.
ulic1234 | March 17 @ 7:28 amHA! Wow, that’s an incredibly stupid name, but their argument behind the change does make sense and is a point I’ve argued before. That said, I don’t see how this slight change in the spelling is going to change anything, it still screams “SCI FI”. Ultimately it doesn’t matter, because I typically just refer to them as ‘The Network that Canceled Farscape’ anyway.
ZhaneEndrick | March 17 @ 7:51 amWell that finally explains why exactly they broadcast all that para- and supernatural crap.
Personally -
Barryke | March 17 @ 8:28 amI expected science and technology programming, not drama meets vampire killer.
Oh, and I might add: I wonder if the execs at Syfy (UGH!!!) did a simple poll like the one I posted above. Bet they didn’t. Talk about not doing your market research! Sheesh!!
Please make your voice heard! Vote: Hey, everyone! I just posted a poll on Facebook. Check it out and PLEASE VOTE!!!
ulic1234 | March 17 @ 8:53 amI agree wholeheartedly with ulic1234! DITTO DITTO! SCI-FI is exactly that – science fiction! ECW & Goathunters is mindless drivel. You started losing me when you sold out and got rid of Farscape and with every change you make you loose me more and more and I am sure from what I read others are leaving as well.
Lexstar7565 | March 17 @ 10:06 amDoes 1984 ring a bell? George Orwell? We are not just a bunch of chip eating couch potatoes that beleive and follow like mindless sheep. Contrary to popular belief, we will NOT accept BS programming and like it!
I normally wouldn’t take a huge interest in the name change since I live in Canada and don’t get Sci-Fi, but this story caught my eye because one of the various places I go for my sci-fi news (along with Sci-Fi Wire, Gateworld, etc) is SyFy Portal. They recently changed their name to Airlock Alpha, and I had wondered about why they had, but I guess this means that NBCU just bought the name off of them. Yet another bit of useless information for me to collect. ;)
In any case, I must agree with previous posters; really stupid name change, right there.
sheenabeena123 | March 17 @ 10:59 amSo Dumb! The new name looks like the brand manager asked a 5-year-old how to spell sci-fi…dumb and btw the ECW on sci-fi or syfy for that matter is also dumb!
sgcduffman | March 17 @ 1:27 pmIf I was texting I would never spell “SciFi” as “SyFy.” I have no idea what they’re talking about.
Hajhaabotbea | March 17 @ 4:33 pmSciFi channel will do anything for ratings, and especially anything for money. They don’t even try to hide that they’re ***holes.
Hajhaabotbea | March 17 @ 4:40 pmI can’t believe that is the stupid name they picked. Syfy? It looks like siffy…which sounds like syphilis. Seriously bad name.
I read that it means crap, mess and a whole lot of other bad words in Polish, along with actually syphilis. LOL
Great job naming your network after a venereal disease….or just CRAP…like a lot of the shows (wrestling) they have been showing there anyway.
Maybe it fits!
Kimberly
Kdvb1 | March 17 @ 5:25 pmSomeone else is mocking SciFi channel’s name change: LINK
Hajhaabotbea | March 17 @ 8:45 pmSomeone said that it must be SG-TV… like HDTV, you know :)
universacred | March 18 @ 12:17 amIt’s all about MONEY! They want a name they can copywright and then sell merchandise with the new moniker. It is nothing but them scraming at the top of thier voice saying we don’t give a sh*t about the viewers, just HOW CAN WE MAKE MORE MONEY!
Lexstar7565 | March 18 @ 6:46 amUntil lately sci fi channel was the only reason i had cable the only reason i would watch tv. but lately the best sci-fi is on fox network not on sci-fi with fringe and sarah connor maybe fox should buy the sci fi channle from nbc since they dont have a clue what sci fi means!!!! i think the new name for syfy should be Lame A$$ tv. and give spike there wrestling and goast hunters and bad “d” movies
acyour | March 18 @ 8:59 amThis is pretty Lame. Broadcasting, crappy Reality Tv shows in order to just get profits. Where is the real sci Fi? Hello!!!!!!!!!!!!.
These guys are killing Sci fi, by broadcasting such ridiculous shows.
Chevron Atlantis | March 18 @ 9:27 pmI agree with what ulic1234 said on the first page. But its no avail, because they are not going to listen.
Chevron Atlantis | March 18 @ 9:29 pmno worries. I heard their is going to be a counter-programming channel that will be the cure for SyFy:
gojira66 | March 19 @ 5:32 pmit will be called the Pnycyllyn Channel.
Let me see if I can “Imagine Greatly:”
Tow high school girls are texting each other:
“Hey, did you hear about SyFy?”
gojira66 | March 19 @ 5:39 pm“Yeah, wetalked about it in health class yesterday.”
“No, I am not talking about the disease-”
“Heard that anybody that gets it ends up going crazy.’
No not the disesa, the channel.”
“What?’
Yeah, the Sci-fi channel is changing to the SyFy channel.”
“Really, sounds like something we talked about in Health class.”
“no it’s the new name of the channel.”
“Will I still be able to see “Snakehead Terror 5?”
“of course.”
“reality shows?”
“Even more.”
“Huh. And I can’t get it from a toilet seat?”
(pause)”Yeah, actually this syfy you can.”
can’t edit the above post. excuse the dyslexic spelling errors
gojira66 | March 19 @ 5:56 pmThey should have renamed it something more appropriate, like “Network Run By Monkeys in Suits”. It’s a shame how SciFi’s been run in recent years.
RSDVD | March 20 @ 1:43 amSG Atlantis was the only good thing left on Sci-fi and they cancelled it. They should change the name to “Junk”.
taz58 | March 20 @ 1:46 pmSo SyFy is a screwed up version of SciFi. Sounds about right to me.
Droid | March 20 @ 4:12 pmIt is almost criminal. The extra publicity they get from the spelling-change nets will be more than offset by the cost of changing their business cards, stationary, web-site, etc. When you add to that the money they wasted paying whoever came up with this, it turns into a major loss.
SciFi is easily one of the most recognized cable-network names out there. Changing the spelling will not get them more name recognition, nor will it make their network more attractive to new viewers.
terr | March 20 @ 6:10 pmSYFI?? What a bunch of idiots !!Wreslting and Ghost shows and reality tv?? Sci fi watchers for the most part are just a bit smarter than that type of programming ya know!! The only reason anyone ever tuned into the SCI FI channel to begin with was to watch SG1!! Then they cancelled it! Then they cancelled SGA !! Then they cancelled BSG !! I bet everyone reading this has spent hundreds if not thousands on sci fi dvds, tapes, movies whatever! Way more than the average american idol watching gooof !! If the people at the network and studios need more money just take five minutes and figure out a way to get it from us. Its simple, give us what we want and we will pay !! I personally would pay lots just to have back a handfull of the great cancelled sci fi shows!
Bonnie Hammer is not one of us and is not equipped to give us what we want. We have no voice !!
If there were a way for us to all come together im sure we could get what we wanted but unfortunately most people are lazy and won’t participate in mass large scale forms of protest. Even when it only requires mailing letters or packages or kicking in a few bucks.
stargate952 | March 21 @ 1:51 amThey are not going to change it back. No matter what we say they are going to stick to this name and playing Brain-dead television for more profits, its easier for them.
R.I.P Sci-Fi
Chevron Atlantis | March 26 @ 8:50 pmMore dumbing down, cutesie misspellings and abbreviations — as annoying as “Nat Geo”
lspacediva3 | March 30 @ 7:00 pm