Some people watch the Super Bowl just for the commmercials. Are Stargate fans in for a treat this year! Former Stargate SG-1 leading man Richard Dean Anderson (“Jack O’Neill”) is jumpstarting the rest of his career with a new commercial for MasterCard. At the end of December he shot the commercial for their “Priceless” campaign, which is now set to air during Super Bowl XL on Sunday, February 5.
In the ad Anderson slides down a wire, drives a semi truck through a fence, and blows up a building — then is found in a convenience store purchasing replacements for all the things he used to make his escape “priceless.” The actor filmed a 30-second and 60-second version to begin airing in regular rotation March 6.
“While I’ve had offers to bring the MacGyver character back to life, MasterCard had the sense of humor I felt was needed to bring the character back,” Anderson said. “The commercial really speaks to how oftentimes everyday items are truly ‘priceless’ and can serve as life savers.”
The ad will air during the game’s fourth quarter. Following the premiere, MasterCard’s Priceless.com will offer behind-the-scenes footage and interviews from the filming of the spot.
Read more at RDAnderson.com! MasterCard International has a complete run-down of the commercial, from air freshener to tube socks. Super Bowl XL begins at 6 p.m. Eastern time on ABC.
(Thanks to o giblean, Rockyabyss, Denise, and Morjana for the tip)
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